Only weeks after a prime time BBC TV appearance, a Lincolnshire farming family has won another national accolade.
Redhill Farm Free Range Pork has been voted Best in Britain in an online poll to find the top countryside and farm business in the UK.
The honour for the rural firm run by Jane and Terry Tomlinson, at Blyton Carr near Gainsborough, came hard on the heels of their feature in a recent Sunday night farming magazine programme Countryfile.
It was the climax of a digital competition called The Great Exhibition 2012 organised to mark the summer of sport surrounding the Olympics and Paralympics.
Not only did Redhill Farm Pork take its category title, it was placed third overall in the poll for the nation's favourite food – behind Marmite and brownies!
Called Grown in Great Britain, it was one of the highlights of the online invitation to the country to nominate winners during a historic year of achievement.
"Redhill Farm Free Range Pork is a pioneer of high welfare outdoor pig farming and is Lincolnshire Producer of the Year 2012," the organisers said.
"Founders Jane and Terry Tomlinson breed, rear and produce nationally acclaimed free range pork from their small, Freedom Food Accredited farm near Gainsborough."
The couple lead a team of eight full and part-time staff – and have been leading lights in the county's farmers' market success for the past decade. Managing director Jane Tomlinson said: "We are honoured to be in such auspicious and diverse company with other Greats of Great Britain such as Marmite, Banksey and Bluebells and are thrilled to have received votes from throughout the UK.
"This national award reflects the dedication, skills and innovation of the entire team here at the farm and the growing national respect for the quality of our free range pork."
Launched to match the atmosphere created by the Great Exhibition of 1851 - which was based in London at the height of the Victorian era - the 2012 version coincided with the current monarch's diamond jubilee celebrations.
Julie Benson launched the enterprise as a private limited company when the capital was announced as Olympics host.
"I wanted to capture the desire to celebrate Britain as a whole and to highlight all its achievements whilst we have the eyes of the world upon us," she said.
"And I wanted to ensure that all aspects of British life were catered for – and that the British public had their say in what they believed made this country great."